Our startup, exemplifies the concept of upcycling in the recycling context by producing indoor and outdoor furniture from abandoned and thrown away tires. By repurposing these tires, we create unique and durable furniture items that cater to customers seeking value for money and environmentally conscious choices. Through advanced tire collection and sorting processes, coupled with state-of-the-art tire processing methods, we maximize resource utilization and minimize waste. Our circular design principles ensure that the furniture is easily disassembled, facilitating repairs and replacements, and promoting a sustainable and circular economy.